About Us
Trusted Consumer Brand House Since 2011
Over a decade of building brands that customers love — with quality, affordability, and care at the core.
3 Fast-Growing Brands in Beauty, Wellness & Home
Marketplace Success with Strong Digital Roots
Top-performing seller on platforms like Shopee, Lazada, and TikTok — now scaling our D2C presence across Southeast Asia.
Built for Impact, Pivoted for Purpose
Our Story
Fairmode Inc. was born from a passion for accessible, high-quality products — and a deep understanding of what customers truly value. Our journey began in 2011 under the name GreatValuePlus, where we sold branded watches, gadgets, and perfumes on eBay. Over the years, we became one of the top As our customer base grew, so did our vision. We launched Newyork Army as a fashion brand that quickly gained popularity for its bold, trend-driven appeal.
But the global That turning point became our pivot.We transitioned from fashion to focus on personal care, wellness, and lifestyle — areas where we believed we could make a deeper impact. What started as an e-commerce store is now a growing house of purposeful brands, driven by insight, care, and a commitment. to serve the evolving needs of modern consumers.
And we’re just getting started.
Our Brands
